Positioned to Lead.
Positioning brands. Positioning the leaders who run them.
Thirty five years positioning brands and mentoring the leaders who now run them.
GLOBAL BEAUTY EXECUTIVE
Known in the industry as a business and team builder, she has led and mentored teams that make a global house successful. Today, Maggie is a C-level beauty industry executive, specializing in sales growth, distribution strategy, and executive coaching in the makeup, skincare, and fragrance industry, with strong relationships across global prestige retailers.
She's identified developing people as one of her core strengths, the same instinct she once used to position brands, now used to position the leaders who run them. She built a program around it: Positioned to Lead.
FOCUS AREAS
Depending on what you need, Maggie shows up in one of three ways:
People & Structure
IRecruiting and aligning talent to the bigger picture, restructuring business models for high-end retail, and keeping strategy cohesive across markets as a company scales.
Mentoring and Advisory
Advising a leadership team on strategy, or mentoring one person, one-on-one. She's done the job herself, every part of it, at every level.
Market Entry & Distribution
Building cost-effective sales and distribution networks that get a brand into the right doors, and keeping them there. She has grown brands like St. Tropez, BIOEFFECT, and Bobbi Brown International into category leaders.
She's equally effective with large international brands and small niche ones, bringing the same rigor to a market leader as to a startup finding its first shelf space.
Brands she has worked with.
Why Maggie: Testimonials
Maggie has held nearly every role between the counter and the corner office, and done the work at each one, not managed it from a distance. She's built distribution networks, repositioned entire categories, and run the P&L, not just reviewed it.
That's the difference between a coach and a mentor. A coach can hand you a framework. A mentor has done the job, every rung of it, made the calls, and knows exactly what it costs to climb. That firsthand experience, not theory, is what makes her guidance land.
“Maggie has a rare ability to unlock potential in others. She challenged me to believe in myself more deeply, to lean into discomfort, and to pursue goals with both conviction and courage.”
Kory Marchisotto — President, e.l.f. Brands
“I've worked for Maggie twice throughout my career and she's left a lasting mark on my professional perspective. She has a saying I still carry with me: if you're uncomfortable, you're learning.”
Elizabeth Maul — SVP, Wella
“Working with Maggie has been one of the greatest influences on my career. She has been an incredible coach, mentor, and a friend.”
Yoana Dvorak — VP, Product Development and Innovation, Solésence